Why You Must Use A Content Marketing Strategy?
Do you know what a Content Marketing Strategy is? If not then it is important for you to learn more about this important aspect of Internet marketing. Have you ever noticed that only a small percentage of websites are getting good traffic every day?
Did you also know that only 15% of companies do have a written content marketing strategy in place? This is according to the recent study by the Content Marketing Institute (CMI) and the Market Research Institute of Canada (MRIC). It is no wonder then that these companies are likely to believe that their content marketing strategies are working.
However, what they fail to realize is that the effectiveness of their content depends on how well they rank with the search engines. The better they rank, the more traffic they will get. In order to achieve this, they need to be able to properly structure their articles so that they receive high quality, relevant backlinks. In order to do this, it is very important for them to have the right Content Marketing Strategy in place.
So what should your Content Marketing Strategy include? Let us take a look at some of the key points you must consider when putting together such an effective content strategy.
The main purpose of this Strategy is to get your articles seen by as many people as possible. You want them to click on your article and visit your website so you can provide them with the information they need. You want this to be easy for you, because if you are using a highly popular search engine such as Google, then you have to make sure that your article gets published right away.
The second point of your Content Marketing Strategy is to improve your ranking with the search engine. You can do this by submitting your articles to all the popular search engines available on the web. The trick here is to write quality articles that are interesting and informative enough to generate some traffic. But make sure that they are also keyword rich enough in keywords.
Another way you can go about making sure that your articles are keyword rich is to submit them to directories. This gives you free advertising space to advertise your website in their directory. This in turn will make you appear higher in the search engines which can increase the ranking of your website in the search results page for relevant keywords.
The last component of having a good content strategy is to get backlinks to your website. This is actually a little easier than it sounds and is a lot more rewarding than it sounds.
Backlinks are a great way to get traffic to your website from other websites or search engines. There are a lot of free backlinks that you can get from websites that are popular and well known in your industry. These websites may allow you to create links to your website for free. Or they may require you to pay a fee.
The reason I recommend backlinking is because the search engines usually place high ranking websites at the top of the search results. In other words, they are ranked by their number of visits rather than popularity. And they are ranked by how popular the search engine is.
What this means for you is that you can get a lot of backlinks by getting as many visitors as you can to your website by creating links with websites that are not as well known. Just make sure that you use only quality links and you are doing a good thing by doing so. Once the people visit your site, they will click on those links and visit your website, thus getting you more backlinks.
It is also essential that you create great content. If your articles and website provide quality, relevant and useful information to your audience, then you are much more likely to have a steady flow of traffic that will lead to sales.